The video games industry and esports are redefining the broader entertainment landscape. At Tencent Games, we play a leading role in the global development and growth of the esports industry, creating innovative IP and fostering a vibrant community that connects players, fans and creators worldwide. With the UK’s esports sector projected to grow to $304.4 million (£240.2m) by 2029, we believe the nation has the potential to become a key player in the global esports industry. With a well-established video game sector, several well-known venues that can support international audiences, and a sizeable talent pool, the UK provides a positive environment for esports growth.

However, meeting the needs of Gen Z talent while building a sustainable industry to support their career ambitions is essential. To gain deeper insights, Tencent Games, in collaboration with British Esports and Ukie, commissioned Censuswide to survey 2,000 UK Gen Zers aspiring to careers in entertainment. 

Key Findings

• Esports careers are gaining popularity: Over 40 percent of Gen Z respondents are considering careers in video game-related fields, with more than 20 percent specifically drawn to esports. Supporting this trend, UCAS data reveals that higher education is embracing esports, with 16 UK institutions currently offering 23 degree programmes, a number expected to grow to 28 institutions offering 39 courses next year.
• Esports education is on the rise: 75 percent of Gen Z support incorporating esports into school curricula, with 64 percent already engaged in esports-related academic activities. However, participation in esports within academic settings skews heavily toward men (76%) over women (55%), and those from lower socioeconomic backgrounds engage less (36%) than their wealthier counterparts (76%).
• Essential skills identified for further development: Gen Z identifies teamwork (45%), strategic thinking (42%), and focus (40%) as essential skills for success in esports. Many are actively pursuing these competencies but need guidance in entering the industry.
• Barriers to entry persist: Financial barriers (36%), unclear career pathways (33%) and social stigma (28%) are the main obstacles for aspiring esports professionals.

Esports Careers: More Accessible Than Traditional Careers

The UK offers a strong environment for esports growth, with a thriving video game industry, established venues and a robust talent pool. 58 percent of respondents believe esports careers are more accessible than traditional fields like law or engineering. 

However, geographic and demographic perceptions of accessibility can vary. Among those in London, 64 percent are far more likely to see esports as attainable compared to just 46 percent in the East Midlands. Addressing talent and skills gaps through grassroots initiatives, training and mentorship, will ensure equitable opportunities while delivering valuable skills to the economy. 

Call to Action: Building a Sustainable Future for UK Esports

Sustainable growth for esports in the UK depends on fostering public-private partnerships and addressing the needs of those eager to enter the industry, particularly Gen Z. This passionate generation of gamers is keen to develop their skills and explore opportunities across the sector. Recognizing their expectations and potential is vital, as they represent the future workforce that will drive innovation and global growth for years to come.

Tencent Games, British Esports and Ukie are calling for more strategic public-private partnerships to unlock the full potential of this vibrant and dynamic sector by:

1. Fostering Collaboration: Encourage partnerships among video game publishers, industry associations, government and educational institutions to expand esports career opportunities and ensure long-term success.

2. Developing a Talent Pipeline: Establish initiatives and provide accessible opportunities for training, development and mentorship to build a strong talent pipeline. This will help break down barriers and create a more sustainable and supportive ecosystem for aspiring professionals.

3. Showcasing Diverse Opportunities: Highlight the wide range of career opportunities in esports beyond playing. Emphasize how esports education equips students with valuable, transferable skills for digital, creative and broader STEM careers.

Discover how Gen Z is powering the UK’s esports revolution. Download our report: "From Stage to Screen to Stream: How Gen Z Is Putting Esports Centre Stage in UK Entertainment"